Writing
Working papers, and shorter pieces across four themes.
Applied AI
How AI systems discover, summarize and sell travel, and what that does to brands.
Pricing and revenue architecture
Pricing, ancillary revenue and the structures that determine what a traveler pays.
Distribution and the direct channel
Who owns the traveler relationship, and what operators trade away for reach.
Travel technology
Product decisions in travel tech, and where tools meet how travelers actually decide.
Working papers
The booking window is diverging, and both directions break the same model
Hotel booking windows are compressing toward twelve days while cruise windows stretch past a year. Compression removes the pacing signal revenue management is built on, commitment removes the ability to reprice, and the identity horizon underneath both is measured in days.
31 Jul 2026Nobody wants the blank box
The industry is building conversational interfaces on the premise that travelers want to express intent in free text. The evidence from two decades of booking-flow optimization says they want to be shown options and to verify them, and the context that would make free text work sits with the assistants, while the operator starts at zero on every session.
31 Jul 2026The record you no longer write
Assembled answers are becoming the operating description of a travel business. They are built from material written across ownership cycles, from a news cycle the brand does not control, and from forums that are being deliberately polluted. Consistency and continuous publishing are what the assembly reads.
24 Jul 2026Carrying creative semantics across the travel consideration window
Discovery for considered travel purchases has migrated to social feeds, while purchase resolves days to months later at a booking surface. The consideration window exceeds the lifetime of browser-resident identity, and the semantics of the initiating creative are discarded at the click.
