A rare data-backed AI win at Choice Hotels
On its Q1 earnings call, Choice Hotels reported that an AI-enabled group RFP platform lets it respond 30% faster and lifted conversion 250 basis points. The return came from consolidating infrastructure and data first, then pointing AI at a time-sensitive manual process.
08 July 2026 · Note · Applied AI
Group RFP response
30%
faster than the manual process it replaced
Group conversion rate
+250 bps
attributed to responding first in a time-sensitive sales motion
Choice Hotels, Q1 2026 earnings call. Infrastructure and data were consolidated to the cloud before the AI was pointed at the process.
While many enterprise companies struggle to find a return on AI, Choice Hotels International has provided a rare data-backed look into what does work.
On their Q1 earnings call, they shared that their new AI-enabled group RFP platform has allowed them to respond 30% faster, driving a 250 basis point increase in conversion rates.
Choice has made the conscious effort to consolidate all of their infrastructure and data to the cloud, allowing AI to quickly collect and synthesize the data needed to produce these responses. This foundation has allowed them to target a time-sensitive, traditionally manual process to positive effect.
Other operators looking for positive AI impact should take note.
